For a heavy smoker in the UK, most of the pain is money. A pack of 20 now averages £17.80 (ASH Scotland, January 2026). Smoke one a day and that's about £6,500 a year, give or take. The duty goes up again this October. MYRO SPACE won't sell you cigarettes. It heats a King Size you already buy, and in a three-session mode, one King Size covers three breaks.

Why is the cost so high for smokers?

The bill grows with the habit. A pack a day at £17.80 (ASH Scotland, January 2026) is roughly £6,500 over a year. Then it climbs again: from 1 October 2026, cigarette duty hits £394.09 per 1,000 plus 16.5% of the retail price, per HMRC. Heavier habit, sharper hit.

Not everyone cuts down. Some trade down instead. HMRC pegged the cigarette duty gap at 12% in 2024 to 2025, which is a rough read on how much of the market has drifted to illicit tobacco. That's the quiet half of the squeeze: a legal pack plenty of people just can't justify anymore.

So where does MYRO come in on cost?

MYRO doesn't hand you a different cigarette. SPACE heats a King Size you buy yourself, and RSA shifts the heat across seven modes. Two are open from the start. One of them, Awaken, runs on three sessions.

In a three-session mode, one King Size stretches across three breaks. That's where the saving comes from. Not a cheaper pack. Same tobacco, just further.

Save over 50% a month.

Illustrative saving for a 20-a-day smoker at £16/pack vs. MYRO use incl. Reloads. One King Size = 3 sessions. Actual savings vary with consumption, brand and prices. Excludes one-off device cost.

Use only with genuine MYRO Reload.